General Manager

Job ID
# Positions
Club - Club Management


General Manager will ensure the members receive the highest quality service and facilities. He or she will exhibit an ability to achieve the financial targets for the club as outlined in the annual budget by recruiting, motivating, leading, supervising and coordinating the activities of employees engaged in servicing our member’s needs. She/he will demonstrate an aptitude and command of all companywide policies and initiatives to ensure the integrity of the Crunch brand.



  • Demonstrate a working knowledge of all standard operating procedures and policies that pertain to the club.
  • Communicate and implement club policies and procedures to employees.
  • Encourage staff to work as a team and be productive
  • Illustrate an ability to make decisions.
  • Recruit and hire the highest possible caliber of staff.


Sales/Revenue Management

  • Demonstrate the ability to lead, motivate, and manage team
  • Achieve desired sales goals
  • Achieve desired revenue goals thru leadership and  motivation of employees
  • Implement and support company programs and promotion to help generate new sales leads for optimum new membership growth.
  • Ensure that team maintains proper tracking forms and the daily leads.
  • Ensure that all promotions are effectively communicated to the team and all other appropriate staff.
  • Ensure ongoing prospective and generation of new prospective members.
  • Review sales-related written communication such as proposal, letters and promotional pieces for effectiveness, spelling, accuracy and distribution
  • Ensure that he/she staff had a high level of knowledge about the clubs programs, facilities and equipment.
  • Emphasize importance of staff involvement in the community and neighborhood businesses.                                                                                                                                                              

Personal Training/Revenue Management

  • Responsible in delivering all Point-of-Sales (POS) Personal Training goals/expectations



  • Coordinate and work within club support functions of Fitness, Sales and Marketing, Accounting, Information Technology and Human Resources.
  • Support personnel related problems or difficulties by following club procedures and documentation.
  • Resolve member complaints in an expeditious and tactful manner, following club procedures and documentation.
  • Promote a professional and welcoming atmosphere that enhances the quality of service and care offered to the members.
  • Ensure the club meets standards for cleanliness, maintenance, safety and security.
  • Conduct weekly detailed inspection of the club with the Maintenance manager utilizing cleaning checklist and forward information to appreciate staff.
  • Ensure visible maintenance items are repaired promptly, proper signage posted and if possible out of service equipment removed from the floor.
  • Reinforce to staff the cleanliness is everyone’s responsibility, not just the maintenance staff.
  • Ensure proper inventory of maintenance parts.
  • Track completion of opening/closing checklists, stage management, repair and maintenance, locker log and cleaning checklist.
  • Assist in the process/submission and approval of payroll.



  • Exhibit an understanding of budgets and income statements.
  • Establish controls of expenses and purchasing of club supplies.
  • Display an ability to keep expenses at or below budget, which includes managing payroll budgets and ensuring it stays in line.
  • Demonstrate ability to articulate variances in revenue/sales/expenses versus budget.



  • Serve as a role model for employees.
  • Communicate effectively by holding weekly and individual meeting with all key club personnel.
  • Provide an inspirational environment that welcomes honest feedback from employees and takes action to ensure a quality, working environment.
  • Oversee, support, direct and develop department heads



  • Monthly or Weekly Department meetings
  • Employee Training Meetings


Measurement Standards:

  • Successful management of all financial budgetary goals
  • Ensure standards of clubs cleanliness and customer service excellence.
  • Demonstrate professionalism by leading by example.
  • Membership retention.
  • Timely completion of assigned tasks and projects.
  • Follow policies and procedures.


4 year college degree preferred

4 year management experience preferred

Fitness management experience preferred

Excellent written and verbal techniques

Creative management techniques

Strong organizational skills

Strong leadership skills

Strong customer service skills

Strong computer skills


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